Kit Design

In 1895, two years before the Club became professional, a small group of Nottingham Forest players, Fred Beardsley, Bill Parr and Charlie Bates, joined Dial Square FC, (the Club’s first name) and brought their old red kit along with them. Working to a tight budget, the Club decided the most inexpensive way of acquiring a strip was to kit out the team in the same colour as the ex-Forest players.

This original kit was a dark red, with long sleeves, a collar and three buttons down the front. The shirt was worn with white knee length shorts and heavy woollen socks with blue and white hoops. The goalkeeper wore the same attire apart from the shirt - which was a hand knitted cream woollen polo neck jumper. It was this dark red kit that the team wore during their first season at Highbury in 1913/14.

Beardsley, Parr and Bates’ generosity in providing shirts and inspiring the Club to play in red encouraged several other teams to follow Arsenal’s lead. One of the most famous examples is Sparta Prague whose president, Dr Petric, visited London in 1906. He returned home to Czechoslovakia after having watched Woolwich Arsenal and was so inspired by the kit that he demanded his team play in the same colours. Today, Sparta Prague continue to play in the same dark red kit, not dissimilar to Arsenal’s 2005/06 redcurrant. It was the arrival of manager Herbert Chapman in 1925 that launched the Arsenal kit as we know it today.

Depending on which source you believe, Chapman either noticed someone at the ground wearing a red sleeveless sweater over a white shirt or played golf with famous cartoonist of the day Tom Webster who wore something similar. Either way the ‘look’ inspired the manager to create a new strip combining a red shirt with white collar and sleeves. It also incorporated the Club badge, which was positioned on the left-hand side of the shirt.

In the 1950s a second kit was developed to combat a clash of colours with opposing home teams with similar kits. And in 1960, the Club moved away from the woven rugby shirt style to a new knitted cotton jersey in around 1960.

The Club’s famous canon graphic appeared on the shirt for the first time in the early 1970s. It was this shirt that Arsenal won their first famous ‘double’, both the League Championship and the FA Cup in the 1970/71 season.

In the late 1970s, the shirt featured a kit manufacturer’s logo for the first time, in this case ‘Umbro’. And in 1982 ‘JVC’ became the Club’s first shirt sponsor, which in turn made way for ‘SEGA’ in 1999. Three years later and ‘O2’ replaced the games company before themselves making way for, from the start of the 2006/07 season, ‘Fly Emirates’. This particular deal will last eight years.

Interestingly, for Arsenal’s Champions League away fixture against Hamburg on Wednesday, September 13 the team wore shirts with the insignia ‘Dubai’ on. This was because the opposition that night were also sponsored by Emirates and UEFA rules decree that no two teams, in opposition, can wear the same sponsor on their shirts.

To commemorate the Club's final campaign at Highbury, the home of Arsenal since 1913, the Gunners wore a special redcurrant shirt.

Designed to honour the colour of the Club's set of shirts for the first season at Highbury, they were adorned with gold lettering and accompanied by white shorts and redcurrant socks.

For season 2006/07, the first at Emirates Stadium, a welcome return to the famous red and white of Arsenal was made.

For season 2007/08 Arsenal will wear a new away kit with a design that celebrates the pioneering spirit of legendary Arsenal manager Herbert Chapman. The new kit embraces design features that highlight Chapman’s influence over the game to this day, and sees a return to the white away shirts worn throughout the Club’s history.

The Crest

In 1888, just two years after the formation of the Club, Arsenal, who were then called Royal Arsenal, adopted its first crest (1). This was based largely on the coat of arms of the Borough of Woolwich. The Club was based in the Borough from its formation until 1913, playing at Plumstead Common; Sportsman Ground; Manor Ground; Invicta Ground and the Manor Ground again before heading across London to Highbury, Islington.

The original badge comprised three columns, which, although they look like chimneys, are in actual fact cannons. The significance of the cannons to the Borough of Woolwich derives from the long military history surrounding the area. The Royal Arsenal, Royal Artillery Regiment and various military hospitals - which still dot the landscape today - were all prominent in the Borough.

The cannons on the original crest were obviously a reference to the military influence in Woolwich and despite the Club's ties with the area being cut 89 years ago, the cannon theme has developed throughout the years and has remained prominent on the Gunners different crests down the years, including the new design.

In the early days the crest was not as significant a part of a football club's identity as it is today. Shirts remained plain, unless commemorating a significant match, an FA Cup Final for example, and the crest was generally reserved for official headed stationary, matchday programmes and handbooks.

Following Arsenal's move north to Highbury in 1913, it wasn't immediately apparent that the Club would embrace the Woolwich Arsenal legacy and keep the cannon as a recognisable motif. The Club soon became just 'Arsenal', the Great War affected football for four seasons and recommencing in 1919/20 ‘normal’ football took some time to settle. During all of this period there was no sign of a crest as such but, in the first matchday programme of the 1922/23 season, when the Gunners played Burnley, a new club crest (2) was revealed - a fearsome looking cannon, that would have sat proudly in the Royal Arsenal of Woolwich.

As can be seen the vertical cannons have gone with the new design featuring a single eastward pointing cannon. Whoever designed this robust looking weapon saw his handiwork used by the Club for just three seasons however, and for the start of the 1925/26 season, the Gunners changed to a westward pointing, narrower cannon (3) with the legend 'The Gunners' remaining next to it.

The derivation of the narrower cannon has never been officially confirmed, but the cannons on the crest of the Royal Arsenal Gatehouse in Woolwich (4) are uncannily similar to that used as the Gunners’ symbol.

This cannon crest remained prominent in the Arsenal matchday programme and other publications for 17 seasons. It changed slightly through the years with the wording eventually disappearing, but, despite being usurped by the Victoria Concordia Crescit crest in 1949 it has remained a basic symbol of the Club ever since, featuring on official merchandise and stationary throughout the years right up until the present day.

The VCC crest (5), which the new crest replaces, has been Arsenal's symbol since appearing in the first new style magazine matchday programme of season 1949/50. It would appear to have been in the minds of the Gunners hierarchy for at least a year prior to this. In the final matchday programme of the 1947/48 League Championship winning season, 'Marksman' (aka Harry Homer), the programme editor of the day, wrote:

"...my mind seeks an apt quotation with which to close this season which has been such a glorious one for Tom Whittaker, Joe Mercer and all connected with The Gunners. Shall we turn for once to Latin? 'Victoria Concordia Crescit'. Translation: 'Victory grows out of harmony.'"

Two seasons later and Arsenal unveiled its new crest which incorporated Marksman's latin maxim. Tom Whittaker explained in the 1949/50 handbook (which also included the new crest) that the Club had been impressed by Marksman's motto and it had now been officially adopted by the Club. The new crest also featured 'Arsenal' in a gothic style typeface, the westward facing cannon, the Borough of Islington's coat of arms and ermine.

For the past 53 years this crest has remained largely unchanged (6), though at the start of the 2001/02 season it was 'cleaned up' somewhat (7), with a solid yellow replacing the different tones of gold and Victoria Concordia Crescit written in a less ornate typeface.

The Club's identity has thus evolved over the years and in 2002 the decision was made to formulate a new crest (8). It had always been one of the Club's primary objectives to embrace the future and move forward. With a new stadium on the horizon and the Gunners consistently challenging for domestic and European honours, the Club believed that this was the ideal time to introduce a new crest.